How the digital backpacker can positively impact tourism

In many means, the travel marketplace has tended to target on business vacationers and richer visitors, ignoring vacationers this kind of as backpackers who have a tendency to vacation on a restricted funds and have minor to devote on their journey. Having said that, there is a subset of backpackers, knowledgeable and educated and highly active on social media that the industry would do properly to uncover means of participating with. These electronic backpackers frequently overview and report on the locations they check out and the sights they see, usually as video bloggers, or vloggers.

Exploration in the International Journal of Expertise Management in Tourism and Hospitality, has investigated the vlogging backpacker and how some of these folks have grow to be so-named “influencers.” The influencer impact could have a good impression on tourism in particular if the market can engage very well with people folks who may possibly motivate other folks to check out a unique destination.

Hasliza Hassan of the Multimedia University in Cyberjaya and Abu Bakar Sade of the Universiti Putra Malaysia, each in Selangor, Malaysia and Muhammad Sabbir Rahman of the North South University in Dhaka, Bangladesh, position out that previously lots of vlogging backpackers have been recruited as ambassadors. For tourist locations in several parts of the earth that are probably not on the regular industrial journey itineraries this could indicate a significant growth in travel to those places in years to appear. This could help reverse a lot of the decrease in tourism brought about by the COVID-19 pandemic, the staff implies.

The scientists level out that journey vloggers tend to have a good outlook on the places they stop by, the sights they see, and the foodstuff and leisure they take section in whilst touring. Followers of the big influencers anticipate and foresee this positivity, the staff says. The recommendation from the investigation is that tourism businesses ought to retain journey vloggers in mind as digitally savvy allies who may well be supported by means of an supplying of lodging and transportation and so have an influence on a certain place or travel route. This could make the electronic backpacker a strong part of advertising in the journey and tourism marketplace, the staff adds.