Thursday 30-06-2022 09:15
Waze has announced a 3-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the cycling race returns for its 109th yr. The race is the newest event to sign up for about 300 function producers around the earth as a Waze Worldwide Occasion Companion, to make travelling to and from the Tours as seamless as possible for enthusiasts, whilst minimising the effect of targeted visitors.
In a first-of-its type collaboration, Waze is the Tour’s Formal Website traffic Manager, furnishing its instruments, facts and insights to motorists, athletes, lovers and much more. In advance of the race, Waze’s group of volunteer map editors will update the maps with 4,000KM of street closures, start off and complete points, temporary auto parks and live traffic speeds, making sure motorists can navigate event site visitors securely.
Waze will also turn into an formal event sponsor, supporting logistics and branding four security autos and a guest motor vehicle in the Tour’s famed ‘caravan’: a procession of automobiles that precedes the riders on to the observe at every stage.
“This calendar year, the Tour de France and the Tour de France Femmes avec Zwift will include 4,357 km of streets. Every single stage requires security actions and targeted visitors adjustments. Waze’s acclaimed experience is an invaluable asset for the Tour de France working experience for spectators and specialists who adhere to us on a every day foundation. They will have much better direction to get to the factors of passage of the Tour’s champions. This partnership will carry spectators nearer to the race” claimed Julien Goupil, Media & Partnerships Director of race organiser, Amaury Sport Organisation.
